ManifestoMoney: How UK Political Promises Hit Your Pension
A personalized UK personal finance app that turns newsworthy politician statements about tax and pensions into a side-by-side impact projection on your own ISA, salary, and retirement income, so you can plan around whoever wins the next election.
UK adults aged 35-65 with private or workplace pensions who follow political news
- Politician promise feed with source-linked quotes that auto-translates into parameters for your scenario
- Side-by-side pension projection under each major party's stated policy
- Plain-English explainer of complex levers like LTA, taper relief, and income tax bands
- 'What changed today' alert when a politician you follow revises a pension or tax position
Andy Burnham's policy platform on income tax and pensions has pushed UK savers to actively ask how leadership changes will move their retirement numbers, not just their news feed
Google Trends shows 1000+ UK searches for 'Andy Burnham pensions' and Saga Money publishes election-vs-personal-finance content, confirming engaged audience; however baseline is election-cycle driven.What each party is pledging for your finances | Saga Money ↗The Best UK Retirement Planning Apps in 2026 - Isaac ↗
No existing UK app (Isaac, Scenarios, Excelergy, Richify, RetireEasy, PensionBee) appears to model political manifesto proposals as a side-by-side scenario on the user's actual pension/ISA — the niche is undefended.Excelergy Retirement Planner - UK Pension & ISA Calculator ↗UK Financial Planning Software | Scenarios ↗Retirement Planning Calculator UK 2026 | Richify ↗
Most UK retirement planners (Isaac, Scenarios, Excelergy, Richify) are free or freemium, and PensionBee-style consolidation is free; willingness to pay for a thin political-overlay tool on top of a calculator is unproven.Isaac — UK Retirement Planning App ↗PensionBee Review - is it the best way to consolidate your pensions in the UK? ↗
Tied to political cycles — strong for election windows, weaker in between, but the underlying pension modeling need is permanent
UK tax bands, ISA rules and State Pension rules are publicly documented, but accurately modelling tapered annual allowance, Scottish bands and Lump Sum Allowance is non-trivial; incumbents (Isaac, Scenarios) already have years of modelling and distribution.