ProSet Playbook for Club Coaches
A weekly tactics digest for amateur rugby coaches that pulls 2-3 patterns from that weekend's pro matches (Springboks, England, etc.) and explains how to teach them at under-15 or club level.
Grassroots rugby coaches planning a midweek training session
- Weekly '3 patterns from the pros' digest with diagrams and coaching cues
- Drills library mapped to the patterns (set-up, contact sequence, decision cues)
- Video clip pulls from the pro match with the pattern timestamped
- Simple share-to-team-group feature so coaches can hand drills to their WhatsApp group
A high-profile England vs South Africa international is exactly the kind of match grassroots coaches study to plan the next training block, so a 'pro-to-pitch' pipeline has clear moment-to-act demand.
Borthwick/England rugby interest is real (500+ GB searches) and Rugby Coach Weekly has sustained a paying audience since 2005, but they are direct competitors already capturing the 'weekly coaching digest' demand for grassroots coaches.Rugby Coach Weekly - Newsletters ↗Home | Rugby Coach Weekly ↗
The space is crowded: Rugby Coach Weekly (2005, weekly email digest for grassroots), The Rugby Site, RugbyCoaching.tv, and free World Rugby Passport all serve this niche; the 'pro-match → amateur drill' translation is the only modest differentiator.Newsletters - Rugby Coach Weekly ↗The Rugby Site ↗Rugby Coaching Drills | RugbyCoaching.tv ↗
Subscription newsletter model is proven viable in this niche (RCW has run it 20+ years) but grassroots coaches are often volunteers or poorly paid (e.g., Sale Sharks community coach at £23.5k FTE), capping ARPU.RCW Subscriptions ↗Join the Team: Community Rugby Coach - Sale Sharks ↗
Rugby has a stable pro calendar (autumn internationals, Six Nations, summer tours) giving evergreen content hooks, and grassroots coaching demand persists regardless of macro conditions.
A weekly written/illustrated digest pulling 2-3 patterns is lightweight to produce with one analyst plus basic video clipping; no platform lock-in needed beyond email + simple CMS.