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Google Trends
6/10

StormSafe Companion

A hyperlocal severe weather companion that turns Environment Canada and NOAA watches into a five-minute family action plan, with safe-route guidance and post-storm damage checklists.

Target user

Households in Alberta and the Canadian Prairies dealing with recurring summer tornado watches

Features
  • One-tap 'shelter now' route to the nearest basement, public safe room, or community-designated shelter
  • Block-level storm ETA showing hail size, peak wind gusts, and tornado probability in 10-minute increments
  • Family group check-in that pings everyone the moment a watch escalates to a warning
  • Post-storm damage log with timestamped photos and an insurance-ready PDF export
Why now

Edmonton's third major severe-storm week in a row has residents searching for hyperlocal guidance after generic weather apps failed to tell them what to actually do when a tornado watch lands.

Signals · overall 6/10
Demand
7/10

Google Trends shows 10,000+ searches for 'orange watch - tornado' in CA; Environment Canada and Alberta Emergency Alert both explicitly tell residents to download apps, and Alertable already reaches ~10M Canadians via 1,300+ municipalities, proving acute, recurring demand.Alertable - Features, Pricing & Reviews 2026 | KrowdbaseWeather Alerts - Canada.ca

Whitespace
5/10

Two entrenched free competitors (government-built WeatherCAN and Alertable, used province-wide) already cover alerts, location monitoring, and push notifications; the '5-min family action plan + safe-route + damage checklist' angle is differentiated but narrow and easily replicable.Alertable - Emergency AlertsWeather Information - Environment Canada

Monetization
3/10

Alertable offers severe weather alerts free to the public and is funded by 1,300+ municipalities; WeatherCAN is free government product — households face near-zero marginal cost to get core alerts, making paid subscription tough to justify for a checklist/safe-route layer.Alertable Reviews, Prices & Ratings | GetApp Canada 2026

Longevity
7/10

Prairies tornado activity is intensifying and shifting northward with climate change; Edmonton/Calgary regularly experience multi-week severe-storm stretches, supporting a durable multi-year need rather than a fad.Alberta Tornadoes: Live Alerts & Historical Data | Tornado Path

Feasibility
7/10

MSC GeoMet and MSC Open Data provide free, documented, OGC-API access to official warnings, radar, and forecasts — no licensing blocker; a checklist + safe-route + push layer is well within a small team's build scope.MSC GeoMet API and geospatial web services - Canada.ca

orange watch - tornado · 10000+ searches · CAGoogle Trends · 2026-07-15 (9d ago)