PoundWise UK
A consumer app that translates every UK government policy announcement - from scrapped digital ID schemes to energy price caps - into the exact pounds it puts in or takes out of your household budget.
UK households trying to keep up with how government decisions affect their weekly spend
- Personalised policy impact calculator based on your postcode, income, and household size
- Push alerts when a policy that affects you is announced or scrapped
- Side-by-side comparison of party positions on cost-of-living measures
- "My data, my ID" privacy tracker showing which government ID schemes hold what about you
Burnham's first act as PM is scrapping digital ID to redirect funds to cost-of-living priorities - exactly the kind of policy-to-pocket translation UK voters are desperate for and news headlines rarely deliver.
Existing tools (cost-saver.co.uk Policy Impact Tracker, budgetimpact.co.uk, Nous Budget Widget) already serve this exact 'policy-to-pounds' need, proving demand exists; UK cost-of-living crisis sustains interest.UK Policy Impact Tracker · £/yr to Your Household ↗Budget Impact 2025 - See How The UK Budget Affects Your Wallet ↗
At least 3 direct competitors already do policy-to-£ impact (cost-saver.co.uk covers 8 policies incl. energy cap/fuel duty/childcare/UC; budgetimpact.co.uk; Nous budget widget), plus a GOV.UK official impact PDF — narrow moat.UK Policy Impact Tracker · £/yr to Your Household ↗Parliament Bill Impact Forecaster · Wallet-Level UK ↗Budget 2025 Calculator - Are You Better or Worse Off? ↗
Competitors are free, monetised via affiliate links (e.g. cost-saver pushes Moola Pro); users expect free public-data tools, so direct subscription is hard and revenue relies on low-margin affiliate.UK Policy Impact Tracker · £/yr to Your Household ↗
Policy churn (energy cap quarterly, budgets annually, leadership change like Burnham scrapping digital ID confirmed by Reuters/Telegraph) sustains long-term need, but requires continuous data maintenance.UK's Burnham drops digital ID scheme to prioritise cost of living ↗Impact on households - GOV.UK ↗
All underlying data (Ofgem cap, ONS, gov.uk, OBR) is public and structured; an MVP calculator is buildable in weeks, though accuracy depends on regional/income-band modelling as shown by cost-saver's approach.