SeaTrace
Scan a salmon product at the store or on a menu and get a plain-language verdict on its origin, farming method, and environmental footprint, with better swaps.
Sustainability-minded seafood shoppers and diners
- Barcode or menu scan that returns species, farm country, and farming method (open-net, RAS, etc.)
- 0–100 sustainability score combining escapes, sea-lice load, antibiotic use, and feed source
- Better swap suggestions for the same dinner (wild Pacific, mussels, farmed barramundi)
- Watchlist alerts when a frequently bought brand is flagged by investigators or regulators
Norway's farmed-salmon industry is the country's second-biggest export after oil and is hitting ecological limits, with the article naming specific harms (algae blooms, oxygen drops, escapes) — creating active consumer demand for transparency at the point of purchase.
Norway is the world's largest Atlantic salmon supplier and the article lays out widely covered environmental harms, driving consumer awareness
Apps like Seafood Watch exist but don't combine barcode scanning plus origin plus plain-language verdict in one consumer app
B2C subscriptions and B2B licensing to retailers and restaurants are both viable, with seafood procurement sustainability budgets growing
Sustainable seafood is a long-running consumer trend, not a fad, and Norway's industry will continue to set the global baseline
Species/database lookup plus LLM summary is well within reach for a small team with a labeled product dataset