Ad Receipts
A browser and mobile overlay that, when a political ad plays, surfaces fact-check receipts for the specific claims it makes — focused on state and down-ballot races where national fact-checkers rarely go.
voters tired of misleading political advertising in state and local races
- Audio and on-screen claim extraction from YouTube, streaming ads, and social video
- Per-claim classification: true, misleading, unsupported, false — with linked sources
- Per-candidate track record: catalog of every claim they have made and how it was rated
- Shareable fact-check receipts formatted for social
Victor Marx is now a state-wide candidate spending on advertising, and state-level claims are a fact-check desert; Snopes and PolitiFact cover maybe 10% of what shows up on local air.
Victor Marx is a verified Republican candidate for Colorado Governor 2026 actively advertising (Ballotpedia, Rocky Mountain Voice), and Duke Reporter's Lab documents widespread voter exposure to unchecked state/local political claims — but consumer willingness to install an always-on ad overlay is unproven.Victor Marx - Ballotpedia ↗The dangerous gentleman enters the race: Victor Marx launches gubernatorial bid ↗Vast gaps in fact-checking across the U.S. allow politicians to elude scrutiny ↗
Duke Reporters' Lab and Poynter explicitly document 'vast geographical gaps' and 'fact-checking deserts' at state/local level, with national outlets covering a small fraction of state-level politicians — and no direct competitor found building a browser/mobile overlay for live political ads.Vast gaps in fact-checking across the US allow politicians to elude scrutiny ↗Political Fact-Checking Efforts are Constrained by... ↗
No viable direct monetization path emerged — incumbent fact-checkers like FactCheck.org rely on grants/endowments (Annenberg, Meta, Google), Poynter reports 18.2% of fact-checkers lost tech-platform funding in 2025, and consumers typically expect political-info tools to be free.Our Funding - FactCheck.org ↗STATE OF THE FACT-CHECKERS REPORT - Poynter ↗
Demand is election-cycle spikey (peaks near primaries/generals, drops in between), Meta ended its third-party fact-checking program in 2025 with cascading funding impacts, and political polarization creates hostility/regulatory risk toward fact-check products.STATE OF THE FACT-CHECKERS REPORT - Poynter ↗
Hard to build at scale: requires real-time audio/transcription ad detection across TV, streaming, YouTube, podcasts; per-state claim database maintenance; and an authoritative fact-check corpus that doesn't yet exist for down-ballot races — a meaningful but expensive engineering+editorial effort.Political Fact-Checking Efforts are Constrained by... ↗