HeizungsKlar
An AI advisor for German homeowners that translates the new Heizungsgesetz into clear next steps: what subsidies you qualify for, whether to wait or buy now, and which installer to call in your postcode.
German homeowners and landlords deciding what heating system to install under the new law
- Plain-language breakdown of what the new law allows and requires for your specific property type
- Subsidy eligibility checker that pulls current BAFA and KfW programs and tells you the exact paperwork
- Total-cost calculator comparing Wärmepumpe, Hybrid, Gas-Biotreppe over 15–20 years
- Vetted installer directory filtered by your city, certifications, and current wait time
Germany passed a new heating law on July 11, 2026 after years of disinformation-driven delay — millions of homeowners now need clear, fact-checked guidance before making irreversible purchasing decisions.
Bundesregierung officially launched the new Gebäudemodernisierungsgesetz with adapted heating subsidies from 21 July 2026, with active press coverage in ADAC, Spiegel and energy-advisory portals; HeatIQ alone claims 1,283 users have run analyses, signalling real, time-pressed demand from millions of German homeowners.Gebäudemodernisierungsgesetz | Bundesregierung ↗Heizungsgesetz: Welche Regeln gelten und was sich 2026 ändert - ADAC ↗HeatIQ - KI-gestützte Heizungsplanung ↗
HeatIQ (heatiq.de) is a near-exact direct competitor offering free AI heating planning, BEG funding check, installer finder and KI assistant; Stiftung Warentest's 'Gebäudecheck Wärmepumpe', VdZ Fördertool and 'Intelligent fördern' (intelligent-heizen.info) already cover the subsidy/advisor angle, leaving the market crowded, not wide-open.HeatIQ - KI-gestützte Heizungsplanung ↗Gebäudecheck Wärmepumpe: Onlinetool hilft beim Heizungstausch ↗Fördermittel-Tool - VdZ ↗
The dominant competitor HeatIQ is explicitly free ('Kostenlos · für Eigenheimbesitzer'), VdZ and test.de tools are also free, and the user base is famously price-sensitive German homeowners; while lead-gen to installers is plausible (€18k–€38k decisions), no public evidence of successful paid conversion in this niche yet.HeatIQ - KI-gestützte Heizungsplanung ↗„Intelligent fördern" - Online-Tool für Fördermittel ↗
The heating law is being actively reformed (GEG → GMG with rules effective 21 July 2026) and BEG subsidy levels (up to 70%) keep shifting, so advisory demand should persist for several years — but the product must be continuously updated to remain authoritative, limiting defensibility.Gebäudemodernisierungsgesetz | Bundesregierung ↗Heizungsgesetz 2026: Pflichten, Verbote, Ausnahmen & Fristen ↗
Buildable with LLM + RAG over BEG/KfW/BAFA rules and postcode-based installer directories, but requires ongoing regulatory monitoring, German-language compliance accuracy, and local installer data integration — non-trivial but achievable for a small team.Heizungsgesetz 2026: Neue Regeln im Überblick ↗