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Google Trends
6/10

StormIQ

A small-business continuity app for Gulf Coast shops and restaurants — pings you the moment a storm enters your cone and walks you through sandbagging, fridge shutdown, generator startup, and re-open procedures specific to your business.

Target user

small-business owners (restaurants, retail shops, salons) in Gulf Coast hurricane zones with no continuity playbook

Features
  • Storm-cone alerts with action prompts filtered by business type (restaurant vs. retail vs. service)
  • Equipment-shutdown checklists for walk-in fridges, POS systems, generators, and perishable inventory
  • Employee-text-tree to cancel or resume shifts in two taps from the owner's phone
  • Insurance-claim packet generator that assembles photos, inventory lists, and receipts post-storm
Why now

Tropical Depression 2 formed days before peak Gulf season, and small businesses scramble every year with no app that treats a hurricane as a business-continuity event rather than a weather event.

Signals · overall 6/10
Demand
5/10

Multiple Gulf Coast business-prep blogs and restaurant-focused articles show real concern, but the audience is currently served by free checklists and FEMA toolkits rather than paid apps — paid consumer demand is unproven.Hurricane Season: Essential Prep for Gulf Coast BusinessesHurricane-Ready: Emergency Planning for Restaurants and Small Businesses

Whitespace
7/10

Search surfaced generic free toolkits (Ready.gov, FEMA), blog checklists, and broad hurricane trackers, but no dedicated consumer app blending NHC cone alerts with business-type-specific continuity procedures.Ready Business Hurricane ToolkitRestaurant Disaster Recovery with Digital Checklists

Monetization
4/10

Gulf Coast small businesses are notoriously price-sensitive and the incumbents (FEMA, chambers of commerce) give equivalent guidance free; disaster-recovery SaaS pricing data skews to enterprise tiers far above SMB willingness to pay for a seasonal tool.Top Rated Disaster Recovery Software with SubscriptionDRaaS Pricing: How Much Does DR Cost?

Longevity
8/10

Hurricanes are a perennial Gulf Coast threat and climate-driven intensification is well documented, giving a durable, multi-decade tailwind for the category.Business Continuity Planning for Hurricanes 2025

Feasibility
6/10

Build is moderate: NHC cone feeds and push notifications are commodity, but authoring credible procedure playbooks per business vertical and reaching Gulf SMB distribution are non-trivial content-and-GTM efforts.Ready Business | Ready.gov

depresión tropical · 1000+ searches · USGoogle Trends · 2026-07-19 (5d ago)