PM Promise Tracker
A neutral, plain-English tracker that catalogs every concrete policy promise a new UK PM makes on day one and follows whether it ships on time.
UK voters and journalists who want an accountability layer beyond partisan media coverage
- Daily-updated promise ledger with source links (speeches, interviews, manifestos), categorized by domain (housing, tax, NHS)
- Confidence score per promise based on whether funding, legislation, and timeline have been announced
- Email digest when a promise is delivered, watered down, or quietly dropped
- Public API and embeddable widgets for journalists and local newsrooms
A new PM just took office pledging a 'circuit breaker' and a 10-year plan — the natural moment to seed a tracker before the dust settles and political memory fades.
Demand is real and confirmed: Full Fact operates a tracker across 93 UK Labour pledges and 4+ competitors already serve this audience, proving UK voters/journalists want accountability data.Government Tracker - Full Fact ↗Did They Deliver? UK PM Pledge Tracker — Live Data, Real Results ↗
Market is already crowded with at least 5 direct competitors (Full Fact, didtheydeliver.co.uk, political-accountability.com, britpolls.co.uk, mzalendo Promise Tracker) covering the exact same niche of UK pledge tracking.Pledge Tracker UK: All PMs' Kept vs Broken Promises ↗UK Labour Manifesto Tracker - Political Accountability ↗Labour Manifesto Promises Tracker | BritPolls ↗
Hard to monetize: the working business model (Full Fact) is a registered charity funded by donations, and Reuters Institute 2024 research shows UK consumers are increasingly price-sensitive and canceling news subscriptions, making direct consumer pay unlikely.How much do people pay for online news? - Reuters Institute ↗Paying for news: Price-conscious consumers look for value ↗
Election and manifesto cycles create reliable recurring demand every ~4-5 years and on PM transitions (now: Andy Burnham), and Full Fact has run this tracker across multiple PMs, proving structural longevity.Government Tracker - Full Fact ↗
Technically trivial to build: government outcome data (ONS, NHS England, ministry releases) is public, pledge extraction from manifestos is straightforward LLM work, and at least 5 existing implementations already prove the template.Did They Deliver? UK PM Pledge Tracker ↗