EtappeIQ
A Tour de France companion app that turns a 21-stage race into a personal daily storyline: terrain-aware previews, rider form tracking, and an AI fantasy team that learns which breakaways you love to watch.
Tour de France fans following every stage on TV or in person
- Tonight's stage preview with elevation profile and likely breakaway scenarios
- Rider form tracker combining recent results, illness reports, and fatigue signals
- Fantasy team assistant suggesting transfers based on the upcoming parcours
- Plain-language post-stage recap explaining what just happened tactically
Pogacar vs Vingegaard rivalry is driving 20,000+ DE searches in a single day and millions tune in nightly; fans want more depth than a 90-second highlight reel
Massive confirmed audience: 40M+ French reached on France Télévisions, 5.7M+ Australians on SBS, $23.85M media revenue for 2024 Tour, with Pogacar/Vingegaard rivalry driving huge search spikes.2024 MEDIA FIGURES - L'Équipe ↗Post Event Analysis: Tour de France 2024 - GlobalData ↗
Market is crowded: official 'Tour de France by ŠKODA' (A.S.O), long-established Tour Tracker Pro (15+ years, 100+ features, 5-star), Cycling Fantasy (#1), VeloFantasy, plus official Fantasy by Tissot — terrain, live tracking, and fantasy all covered by incumbents.Tour de France by ŠKODA - App Store ↗Tour Tracker Pro Cycling ↗Cycling Fantasy ↗
Cycling fans already pay for premium tools (Tour Tracker subscriptions, Tissot Fantasy) and $23.85M media/sponsor spend flows toward the Tour, but the product is heavily seasonal (3 weeks/year) making year-round ARPDAU hard.Tour de France 2026 - Fantasy Game | Cycling Fantasy ↗Post Event Analysis: Tour de France 2024 - GlobalData ↗
Tour de France is annually recurring and the Pogacar-Vingegaard rivalry keeps renewals high, but the app's value collapses outside July; off-season engagement and the AI-learned 'breakaway taste' need a credible retention story.Your Tour de France starts now with Fantasy by Tissot! ↗
Building terrain-aware previews and live rider tracking is technically doable via ProCyclingStats/Strava APIs, but competing with Tour Tracker's 15-year-old, 100+ feature app and A.S.O.'s official app with telemetry partnerships is a tall order.Apps - Tour Tracker ↗Tour de France by ŠKODA - App Store ↗