South of the Premier League
A matchday and transfer companion focused on the clubs the big sports apps barely cover — Millwall, Wigan, Leyton Orient, Bradford, Wycombe — with club-by-club newsfeeds, transfer rumours with sourcing, and tactical previews from fans-turned-writers.
Championship, League One and League Two supporters whose clubs are ignored by Sky/BBC mainstream coverage
- Club-scoped newsfeeds with opt-in push alerts for transfers, injuries, and team-sheet drops the night before a match
- Transfer rumour board with source confidence tags (club-tied journalist, paper-of-record, fan account)
- Matchday preview generated from the actual last 5 games' xG, set-piece data, and lineup patterns
- Fan-penned tactical notes section moderated by long-time supporters, with reputation scores
Lower-league English football has passionate, underserved fanbases whose clubs get one-line mentions on mainstream apps; the moment a headline like Elkan Baggott's first Millwall session drops, there's nowhere for those fans to dig deeper.
200+ searches for a niche transfer story shows a committed, if small, engaged audience.Millwall FC - Apps on Google Play ↗
BBC Sport, Sky Sports, and FotMob largely ignore League One/League Two depth; almost no dedicated product exists.Millwall FC - Apps on Google Play ↗
Smaller clubs mean smaller ARPU, but a £3/mo premium tier plus club sponsorship could work.Millwall FC - Apps on Google Play ↗
English football pyramid is permanent and clubs' fanbases don't churn.
Data feeds (ClubElo, Opta, Transfermarkt) and RSS are sufficient; main work is editorial.