KnowYourShift
A plain-language app that helps American workers understand their employment rights, check whether a workplace incident might be illegal discrimination, and find a local attorney or legal aid clinic.
Workers and job applicants concerned about workplace discrimination
- Plain-English explainer of federal and state protected categories including race, age, disability, pregnancy, and religion
- Anonymous 'Was this legal?' decision tree that walks through common situations like biased hiring or retaliatory firing
- Directory of free legal aid clinics, EEOC offices, and employment attorneys searchable by ZIP code
- Document generator that drafts a written request for explanation or an intake questionnaire for an attorney
Federal agencies abandoning discrimination cases at Trump's direction means workers can no longer rely on agency enforcement, creating urgent demand for self-service legal navigation tools.
Real and rising need: EEOC has dropped multiple discrimination cases and is reshaping enforcement under Trump-era executive orders, documented by AP/PBS/NYT — but the underlying category (worker self-help) already has established searcher base, lifting demand only modestly.EEOC moves to drop transgender discrimination cases to comply with Trump's order ↗Civil rights agency drops a key tool used to investigate workplace discrimination ↗
Crowded incumbent field: Avvo, LegalZoom, Justia, Nolo, Morgan & Morgan, and nonprofit Workplace Fairness already do attorney matching for employment/discrimination; LawConnect runs a near-identical AI employment-rights assistant (Canada). Room for a US-only specialized Trump-era positioning, but defensible whitespace is narrow.How to Find Employee Rights Lawyers Near Me in 2026 | Workplace Fairness ↗Employment & Workplace Discrimination Lawyers | Morgan & Morgan ↗Free AI Employment Law Help Canada | Workplace Rights AI Assistant ↗
Target users are often low-wage workers who can't pay up front; attorneys typically work on contingency (per Morgan & Morgan model) so per-lead referral payouts compress. Viable model is B2B lead-gen / pay-per-lead to plaintiff employment firms, but margins are lower than other legal verticals.Employment & Workplace Discrimination Lawyers | Morgan & Morgan ↗Workplace Discrimination Lawyers: File a Discrimination Claim (lead-gen model) ↗
Worker-rights awareness is secular and durable; even if the current administration's enforcement posture reverses in 2028+, private actions, state AGs, and FEHA-style state claims keep demand alive. However, regulatory risk around unauthorized practice of law and AI-legal advice rules could shorten effective lifetime.EEOC Delivers on Administration Priorities and President Trump's Executive Orders ↗
Plain-language explainer + directory are straightforward, but the core 'incident classifier' sits in a high-liability UPL/AI-legal-advice zone (Must avoid practicing law, requires disclaimers, jurisdictional splitting across 50 states + federal Title VII/state analogs). Achievable as an MVP but requires legal review and bar-compliant wording.