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6/10

TormentaMX Family Alert

A Spanish-language, geofenced emergency app that pushes hyperlocal flood, landslide, and storm warnings to Mexican families and tells them the safest route to a shelter —not just a generic SMS blast.

Target user

families in flood- and landslide-prone Mexican states (Veracruz, Puebla, Hidalgo, Tabasco)

Features
  • Colonia-level alerts via SMS + WhatsApp, since not every household has a smartphone
  • Family check-in flow: one tap to mark 'safe' and notify all members during a storm
  • Landslide-watch dashboard for hillside neighborhoods that flags cracks, leaning poles, or new runoff
  • Pre-packed go-bag checklist with Spanish-language prep instructions and nearest official refugio map
Why now

Mexico's CNPC issued a multi-state heavy-rain warning for July 8 2026 —the exact gap this app fills is 'official channels warned, but families don't have hyperlocal guidance.'

Signals · overall 6/10
Demand
6/10

Real pain is documented — Waze was repurposed during Hurricane Patricia in Mexico to find shelters, and Protección Civil is building its own early-warning app — but families already get free, mandatory alerts via Mexico's federal SMSAT cell-broadcast system, capping upside.Waze Connected Citizens — Hurricane Patricia / sheltersProtección Civil prepara app de alerta temprana para emergencias

Whitespace
5/10

Government already broadcasts free warnings to every cell phone via SMSAT and SASSLA covers seismic alerts; the only remaining niche is hyperlocal flood/landslide shelter routing, which is narrow and being pursued by state Civil Protection agencies themselves.Así funciona la alerta sísmica para celulares que México pone a pruebaSASSLA | App de Alerta Sísmica

Monetization
3/10

Every comparable Mexican safety app (SASSLA, SMSAT, Google Crisis Response) is free, the target users are low-income families in flood zones, and academic WTP studies show public safety goods are typically valued below private safety — consumer subscription is unrealistic; only B2B/insurance channels plausible.Willingness to pay for private and public traffic safety improvementsSASSLA | App de Alerta Sísmica

Longevity
8/10

Climate change is intensifying rainfall/flood frequency in Veracruz, Puebla, Hidalgo and Tabasco, and CNPC has been issuing multi-state advisories — regulatory and hydrological tailwinds are durable for the next decade.Coordinación Nacional de Protección Civil (CNPC)RainViewer Mexico Severe Weather Alerts

Feasibility
6/10

Buildable as a wrapper on top of existing CNPC/SASMEX feeds plus OpenStreetMap shelters — engineering is moderate, but requires official data-sharing partnerships and a always-on geofence/push infrastructure that competes with a free government cell-broadcast pipe.SASSLA | App de Alerta Sísmica — Integración con autoridadesCNPC Sistemas de Alerta Temprana (PDF)

tormenta · 100+ searches · CAGoogle Trends · 2026-07-11 (14d ago)