BrightRight
Snap a photo of any room or fixture, pick sliders for warmth, brightness, and efficiency, and get a shortlist of real SKUs (with lifetime cost in your electricity tariff) that fit that exact socket and use case.
Homeowners replacing bulbs who can't tell lumens from watts
- Room-photo analyzer that maps fixture type, ceiling height, and daylight to recommended wattage-equivalents
- Side-by-side SKU compare that calculates euros/dollars spent over 5 years (electricity + replacements), not just sticker price
- Photographer/relax mode: tells you when a $3 1keur 1000h bulb beats a $8 25,000h LED for that reading lamp or photo corner
- Buy-it-once checklist: warns when a 'long-life' bulb is dimmer, yellower, or worse CRI than your old one
After a decade of LED transition, packaging still shows watts, leaving shoppers confused about the real lumen/color/lifespan trade-off this HN article explains — buyers are actively searching for clarity.
Lumens-vs-watts confusion is real and persistent (FTC publishes consumer guidance on it), but bulb replacement is a low-frequency event and shoppers typically just grab whatever matches the socket at the hardware store — strong need, weak urgency.Shopping for Light Bulbs | Consumer Advice ↗Lumens vs Watts: What Really Tells You a Bulb Is Brighter? ↗
The 'snap a photo to identify a bulb/socket and get replacement SKUs' flow is already live at multiple players — findalamp.com, ledlightinginfo.com, whatsthatlamp.com, plus the MWM 'Light Bulb & Lamp Identifier' iOS app — leaving little room for a near-clone.Free Light Bulb Identifier - Snap a Photo to Find Your LED Replacement | Find a Lamp ↗AI Light Bulb Finder — Identify Any Bulb From a Photo ↗Light Bulb & Lamp Identifier - App Store ↗
Bulbs are a $2–$8 commodity; Home Depot affiliate pays ~1% and Amazon Associates rates for lighting are similarly thin. Replacement frequency is low (years per socket), making subscription models unrealistic and affiliate LTV per user small.The Home Depot Affiliate Program ↗Amazon.com Associates Central ↗
LED transition is already ~70%+ complete in US households; as it finishes and lumen-only labeling becomes standard, the underlying confusion problem naturally decays over 5–10 years, and future 'smart' bulbs may embed SKU/QR data on-pack, eroding the use case.Shopping for Light Bulbs: What to Look for | Consumer Advice ↗
Technically straightforward: socket/base CV is a known problem, public SKU catalogs (Amazon, Home Depot APIs) exist, electricity tariff lookup is regional and simple — a small team could ship a working MVP in weeks.