StormDeck
A hyperlocal severe-weather prep assistant that learns your home's vulnerabilities and pings you with the exact to-do list 24, 6, and 2 hours before a storm.
homeowners in storm-prone regions managing property protection between weather events
- Property profile builder that captures roof type, yard items, sump pump, vehicles, and basement vulnerabilities
- Pre-storm action reminders at 24h, 6h, and 2h with prioritized tasks specific to your home
- Post-storm damage assessment wizard that captures insurance-ready photos and notes
- Neighborhood alert feed pulling from local spotters and Environment Canada bulletins
Calgary just logged 264mm of rain in June breaking a 1914 record and 360mm in July approaching a 1953 record, leaving homeowners needing more than a generic weather app can offer.
Multiple headline events confirm acute homeowner need: Calgary Aug 2024 hailstorm caused ~$2.8B in insured losses (IBC), and 2024 was Canada's record $8.5B severe-weather loss year, with $7B in July-Aug alone.August hailstorm in Calgary results in nearly $2.8 billion in insured damage ↗Calgary hailstorm costliest in $8.5 billion record year of losses across Canada ↗
Established incumbents occupy the alert/checklist space already: FEMA App, American Red Cross Emergency, Storm Shield, Clime/NOAA Radar, plus government checklists on canada.ca and weather.gov — leaving narrow differentiation around hyperlocal property-specific to-do lists.Emergency: Severe Weather App - Apps on Google Play ↗Storm Shield - Apps on Google Play ↗FEMA App: Take Charge of Disasters - Ready.gov ↗
Proven willingness to pay exists: Clime charges $2.99 premium subscription with 7-day trial, Weather Underground runs ad-free paid tier, and homeowners face multi-thousand-dollar deductibles incentivizing prep spend against insured losses.Clime: NOAA Weather Radar Live | BridgingApps ↗Weather Underground ↗
Catastrophe losses and storm frequency in Canada are accelerating year-over-year (2024 was the costliest year on record), and the IBC links repeated hail corridors in Calgary to a clear worsening trend that should persist with climate change.Severe hailstorm in Calgary drives C$3.25 bn in insured losses ↗
Buildable using existing public data (NOAA/NWS, ECCC weather feeds) plus a user-onboarding questionnaire for home vulnerabilities, but nontrivial: requires reliable storm forecasting APIs, geocoded property profiles, reliable push infrastructure at T-24/6/2 hours, and behavioral personalization — solvable solo but several weeks of work, not a weekend.