Matchday Moneyball
A Falkirk (and every other SPFL club) matchday-forecasting dashboard for pubs, cafes, and takeaways near the stadium that pulls fixture dates, kickoff times, weather, and recent form to predict busy/slow windows — so the owner knows when to book an extra bartender and when to skip the fresh-baked batch.
Independent hospitality operators in Falkirk, Stirling, and Scottish football towns
- Matchday footfall prediction per fixture (home vs. away, derby vs. mid-table, kickoff time, weather) with a simple busy/slow traffic light
- Weekly staff-roster suggestion that adds shifts only for predicted-busy windows and flags quiet ones for stock-light days
- Stock-order reminder that nudges you to up the order the day before a predicted-big match, and to skip the special for low-attendance midweeks
- Local-rivals calendar that overlaps Old Firm, Edinburgh derby, and Falkirk fixtures so you see when the town is on a sports high
With the SPFL transfer window open and Ryan Strain just signed to fill Falkirk's injury-hit right-back slot, the club's promotion push is driving new fan interest — local hospitality near the Falkirk Stadium can convert that foot traffic if they know when to staff up.
Falkirk's promotion and Strain signing are real (BBC, Falkirk Herald record crowds) and pub matchday trade is discussed in trade media (Stonegate), but no evidence of operators actively searching for a dedicated forecasting SaaS — they typically rely on calendars and instinct.Ryan Strain brings 'composure, professionalism and experience' to ... - BBC ↗Falkirk FC's bumper crowds help boost record Scottish football attendances ↗
No direct competitor found: Ultimate Matchday is fan-facing, Footballer Q and A does event hosting not staffing, and RotaSmart/Brixx are generic hospitality forecasters with no football-fixture integration.Ultimate Matchday | Live Scores, Stats, Lineups, xG, Stadium Guides ↗RotaSmart | Hospitality Operational Control Software ↗
TAM is tiny — handful of pubs/cafes per SPFL stadium; broader tools like RotaSmart and Brixx charge for generic forecasting but a hyper-local matchday add-on for Falkirk-tier clubs is a very hard sell at SaaS prices.RotaSmart | Hospitality Operational Control Software ↗Financial Forecast Software for Bars and Pubs - Brixx ↗
SPFL fixtures, weather and form are evergreen inputs and clubs' fortunes shift but don't disappear — product has natural multi-season retention, though promotion/relegation reshuffles the addressable pubs per ground.Falkirk win promotion - SPFL ↗
Inputs (SPFL fixture feeds, Met Office/weather APIs, form data) are trivially accessible, but ground-truth footfall/transaction data from independent pubs is sparse — the model has limited signal to learn from per venue.Matchday Guide - Falkirk FC ↗