GuidesKit
A wardrobe and badge planner for Girlguiding families — see which of the new 30 pieces your unit actually wears, log badges earned, and pre-plan the mix-and-match looks for each event type so you stop buying duplicates.
parents of Girlguiding members (ages 4–18) and unit leaders responsible for kit lists
- Unit wardrobe planner: select which of the 30 new items your pack/troop wears to which event (meetings, camps, parades, sleepovers)
- Badge tracker mapped to the new sash/bag format, with progress photos for the girls to share
- Smart shopping list that flags duplicates you already own and suggests gaps by event type
- Upcycle helper that turns retiring uniform pieces into the new accessories during the charity's free summer workshops
Girlguiding just overhauled its uniform for the first time in 30 years, swapping strict rules for a 30-item, mix-and-match range — every UK family is about to re-buy kit they thought they'd finished buying.
Confirmed BBC/Guardian/Daily Mail coverage of Girlguiding's first uniform overhaul in 30+ years (30 items, 15 accessories), creating a real re-buy trigger for hundreds of thousands of UK families — but the trigger is a one-time shopping event, not sustained demand.Girlguiding unveils first major uniform redesign since 1990 - BBC ↗Girlguiding releases new uniform - for the first time in 36 years ↗
No direct competitor found: OGM and Hummingbird HQ target unit leaders (programme/finance tracking), ScoutsTracker is Canada-only, and no UK parent-facing wardrobe or mix-and-match planner exists in the Girlguiding ecosystem.Online Guide Manager (OGM): Home ↗Programme Tracker | Hummingbird HQ ↗
Hard to monetise: the core 'wardrobe planner' value is consumed in a single re-buy cycle, parents typically rely on free Facebook groups for advice, and OGM already serves leaders for free/cheap; badge tracking alone is thin monetisation.Online Guide Manager (OGM): Home ↗Girlguiding new uniform FAQs | Official Girlguiding shop ↗
Main value window is the 12–24 month re-buy cycle after the 2025/26 launch; a small trickle of new joiners each year extends badge-tracking utility but the wardrobe-planner use case decays quickly once kits are bought.Girlguiding unveils first uniform overhaul since 1990 to boost comfort and self-expression ↗
Trivially buildable as a static web/mobile app or even Notion/template product — existing Hummingbird HQ is just an Excel tracker, confirming a low technical bar; no AI or integrations required.Programme Tracker | Hummingbird HQ ↗