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6/10

Touchline

A second-screen MLS companion that narrates each match moment in plain English, surfaces historical patterns from head-to-head data, and gives every club its own moderated fan room with micro-prediction games.

Target user

devoted MLS supporters who watch matches on TV with a phone in hand

Features
  • Live tactical narration: 'classic Miami counter-press' vs 'Chicago sits deep' in real time
  • Pattern calls: pulls head-to-head history to flag recurring moments (own goals, set-piece goals)
  • Per-club fan rooms with sentiment moderation and post-match threads
  • Predict-the-moment game: call next goal/corner/foul with season-long leaderboards and merch rewards
Why now

MLS season is live, Inter Miami vs Chicago Fire is a top-of-table Eastern Conference clash drawing 2,000+ searches, and fans increasingly want a richer second-screen than raw stats.

Signals · overall 6/10
Demand
7/10

2,000+ searches for one live matchup; live second-screen usage is well-documented across major leaguesThe Official MLS App | MLSsoccer.com

Whitespace
5/10

MLS-specific tactical companion with club-level social is underserved vs Premier League/MLB appsThe Official MLS App | MLSsoccer.com

Monetization
6/10

Subscriptions, season-pass bundles, and team merchandise affiliate cuts are provenThe Official MLS App | MLSsoccer.com

Longevity
7/10

MLS runs March-November every year with stable fanbase retention

Feasibility
7/10

Public match data feeds plus chat infra and existing LLM APIs are enough to launch

inter miami vs chicago · 2000+ searches · GBGoogle Trends · 2026-07-23 (2d ago)