WinPlan90
A 90-day post-win planner for new Canadian lottery millionaires that walks them through tax filing, identity protection, financial advisor selection, and lump-sum versus annuity modeling.
New big-prize lottery winners in Canada
- Step-by-step 90-day checklist (claim ticket, claim anonymously where allowed, freeze credit, hire a CPA)
- Lump-sum versus annuity net-present-value calculator for Canadian prize structures
- Curated directory of lottery-experienced financial advisors and tax lawyers by province
- Secure document vault for claim forms, KYC IDs, and advisor contracts
Headlines about $25M winners create an immediate spike in casual lottery interest, and most winners have no playbook for the critical first 90 days.
Ontario alone had 11 Lotto Max jackpot winners and 77 Maxmillions winners in 2024 (~$1.15B in prizes), and the well-publicized '70% of lottery winners go broke within 5 years' stat drives repeated Google searches around $25M wins like Charles Coffey's Jan 2025 jackpot.Ontario had 11 Lotto Max jackpot winners and 77 Maxmillions winners in 2024 ↗Order of Canada recipient wins $25M Lotto Max jackpot ↗
No dedicated consumer 'WinPlan90'-style product exists, but lifemoney.ca already publishes a '90-Day Financial Guide' for Ontario winners and offers a Sudden Wealth matchmaking service; Northland Wealth, WealthNorth and Canadian Family Offices all publish overlapping content, so the conceptual space is crowded even if no app owns it.Won the Lottery in Ontario? Your 90-Day Financial Guide (2026) ↗Sudden Wealth & Windfall Planning Canada | Life Money ↗From Windfall to Wealth: How Canadian Lottery Winners Preserve Wealth ↗
Winners can clearly afford fees (financial advisors charge ~$58K/yr average in Alberta per Wealth Professional CA), but the addressable pool is tiny (~10s of big winners/year in Canada), winners prefer anonymity, and many will be poached directly by banks/family offices — making paid acquisition and conversion very hard.Here are the average financial advisor fees: Are you charging too little? ↗Smart Wealth Tips for Lottery Winners | Windfall Advisors ↗
Canadian lottery (Lotto Max, 6/49) is a stable, decades-old industry with regular large jackpots and a perennial '70% go broke' narrative that keeps the post-win planning topic evergreen, though the absolute market isn't growing.Finances After Winning Money in Canada | Lottery, Inheritance ↗Ontario had 11 Lotto Max jackpot winners and 77 Maxmillions winners in 2024 ↗
Product is essentially a content playbook + lump-sum/annuity calculator + curated advisor directory — all low-tech, quick to build, with no regulated activity required; the harder part is the go-to-market (reaching anonymous winners, building advisor partnerships), not the build itself.Won the Lottery in Ontario? Your 90-Day Financial Guide (2026) ↗