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5/10

Anfield Daily — matchday companion for Liverpool's global supporters

A daily brief for Reds fans living outside the UK that handles the boring logistics of a matchday — local kickoff time, where to actually stream or watch, predicted XI reveal at the right hour, and a post-match recap with talking points you can use at work the next morning.

Target user

Liverpool supporters living outside the UK who want a single briefing

Features
  • Timezone-aware kickoff countdown plus broadcast and stream attribution per country
  • Predicted XI card revealed 60 minutes before kickoff for fans who want to skip socials
  • Live in-game tap reactions and a post-match player-rating comparison
  • Pre-season tour tracker that turns midweek friendlies into briefings too
Why now

Liverpool's stated 26M USA supporter base plus a global fanbase now contend with chaotic streaming rights and pre-season tours every summer that existing club apps handle badly.

Signals · overall 5/10
Demand
6/10

Liverpool's global fanbase clearly supports multiple third-party apps (This Is Anfield, The Red Stand, official LFC app) but the specific 'matchday companion for international fans' niche has real pull.The Red Stand - Liverpool FC Fan AppGet the This Is Anfield app for iPhone & Android

Whitespace
3/10

Anfield Anywhere already markets itself as a 'spoiler-free matchday companion' with local kickoff times and a broadcaster finder for 120 countries — essentially the same product concept, occupying the core positioning this idea targets.Anfield Anywhere — Liverpool FC fan app

Monetization
4/10

Anfield Anywhere's site shows only a 'Get Started' CTA with no visible pricing, suggesting freemium or sponsorship model — single-club niche apps struggle to charge premium; the 26M USA figure is Liverpool's own marketing claim and likely inflated for conversion.Anfield Anywhere — Liverpool FC fan app

Longevity
6/10

Premier League fandom is durable and Liverpool's global brand is strong, but single-club companion apps have a short shelf life (The Red Stand and others come and go) and depend on continued supporter engagement and rights stability.The Red Stand - Liverpool FC Fan App

Feasibility
5/10

Building an aggregator is technically straightforward, but maintaining accurate broadcaster data across 120+ countries and avoiding Liverpool FC trademark issues adds real operational and legal overhead.Anfield Anywhere — Liverpool FC fan app

liverpool fixtures · 500+ searches · GBGoogle Trends · 2026-07-30 (today)