Reach Cockpit
A unified cross-platform analytics dashboard for creators that pulls in Google's new 'platform properties' search data alongside Instagram, TikTok, YouTube, and X metrics — with AI recommendations on what to make next.
Independent content creators and small creator-led businesses publishing across 2+ social platforms
- Single dashboard combining Google search-driven discovery (per the new platform properties feature) with social engagement metrics
- 'What to make next' AI brief: surfaces the search terms and topics already driving traffic to your channels and suggests follow-up content
- Cross-platform attribution: shows which Instagram post, TikTok, or YouTube video is being found via Google vs. in-app discovery
- Weekly digest email with a one-page creator scorecard in plain English
Google's new platform properties feature is rolling out gradually, and most creators don't know it exists — a third-party dashboard that ingests it and layers on recommendations turns a buried Search Console feature into a daily-use tool.
Creator analytics is a sizable market (~$2-4B for analytics AI, broader creator economy ~$250B) and platform properties is genuinely new Google Search Console functionality, but the originating Hacker News post only drew ~15 points and feature awareness among indie creators is still very low.Google Search lets creators know more about their reach ↗Creator Economy Analytics AI Market Research Report 2033 ↗
Crowded social analytics field (Sprout Social, Hootsuite, Buffer, Iconosquare, Pentos, Exolyt, Dash Social, Metricool, Later, Socialinsider, Talkwalker), but none of the eight tools in the Reelytics comparison or the listicles surfaced explicitly ingest Google Search Console platform properties alongside social metrics — a real but narrow opening.Creator Economy Analytics Tools Compared (2026 Guide) ↗Top Tools for Cross-Platform Social Media Analytics 2025 ↗
Proven willingness to pay in the $39–$199/mo band (Pentos $39, Iconosquare $49, Exolyt $49, Sprout Social $199) for cross-platform creator analytics; AI-recommendations upsell maps cleanly onto a premium tier.Creator Economy Analytics Tools Compared (2026 Guide) ↗12 Best Social Media Analytics Tools 2026 [Free & Paid] ↗
High platform-risk: Google controls Search Console and could surface these insights natively in Search Console or its own creator UI, eroding the third-party value proposition; rolling-out feature also means uncertain long-term API stability.Google Search Console Adds Reports For Social Posts ↗Google's 'platform properties' turn search data into an asset for creators ↗
Requires Search Console API plus four restricted third-party APIs (Instagram Graph, TikTok Research/Display, YouTube Data, X API v2); TikTok/X access in particular is gated and expensive, and reliable AI recommendation layering adds meaningful build and maintenance work.Google Search Console Platform Properties (2026 Guide) ↗Creator Economy Analytics Tools Compared (2026 Guide) ↗