PSACheckpoint
A personal prostate health tracker for men 45+ that lets you log PSA results over time, see your trend in plain English, get a risk assessment based on age, family history, and prior readings, and book a screening at a nearby clinic in two taps.
Men aged 45-70, especially those with a family history of prostate cancer, who want to take Dermot Murnaghan's 'get tested' message seriously
- PSA result logger with automatic trend chart that flags concerning rises versus your personal baseline
- Risk calculator incorporating age, ethnicity, family history, and prior PSA readings with a clear 'low / medium / higher — talk to your GP' output
- Smart reminder that fires annually after age 50 (or earlier with risk factors) with a one-tap booking link to a local screening provider
- Symptom diary for the often-silent early signs (urinary changes, blood in urine) with a 'when to see a doctor this week' flag
Murnaghan's death one year after his stage 4 diagnosis is the kind of high-profile event that moves thousands of men from 'I should get tested' to 'I will this month' — the app has to be on their phone the day they search.
Murnaghan's death at 68 from stage 4 prostate cancer is widely covered (Guardian, Mirror, Independent, Daily Mail, LadBible); he publicly said he 'fell through the gaps' on testing, creating a clear awareness spike for the GB 45+ male segment.TV presenter Dermot Murnaghan dies of prostate cancer, aged 68 ↗Dermot Murnaghan dies age 68 following 'stealth' cancer diagnosis ↗
Direct competitors already exist with the same value prop: MyPSA (track PSA, trend charts, risk assessment, export reports), Prostate Guard (subscription PSA tracker), Prostate Tracker (IPSS + PDF), plus PSA Monitor shown in App Store recommendations — this is a crowded niche, not whitespace.MyPSA App - App Store ↗Prostate Guard - Tracker - App Store ↗Prostate Tracker - Apps on Google Play ↗
MyPSA sells 'Pro' tier at $7.99 one-time IAP and Prostate Guard runs a subscription, showing the model works; however the audience is small, older, and price-sensitive, with freemium clinical alternatives (LifeLabs PSA tests, free MAN VAN) competing for the wallet.MyPSA App - App Store ↗Prostate Health (PSA) Test - LifeLabs ↗
Prostate cancer screening is a permanent, age-driven need for men 45+ so the underlying demand is durable, but the Murnaghan news-cycle driver fades; no evidence of accelerating secular tailwind beyond annual awareness months.Prostate cancer screening | Praxis Clinic ↗
MyPSA proves the entire concept — PSA logging, EAU/AUA-based risk scoring, charts, PDF export — ships as a 32 MB iPhone app by a solo developer; PSACheckpoint is a weekend build plus a clinic-booking integration, well within reach.MyPSA App - App Store ↗