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Google Trends
5/10

Westminster Watch — Plain-English Tracker of UK MPs' Money and Standards

An AI-powered tracker that follows every UK MP's declared donations, outside income, and parliamentary standards investigations, then explains new filings in 100-word plain English with links back to source documents.

Target user

civically engaged UK voters who want to follow political money without reading 80-page register PDFs

Features
  • Push alerts when a watched MP files a new donation or interest, with a one-paragraph plain-English summary
  • Personalized watchlist of MPs and parties with a focused feed you can scan in 60 seconds
  • Searchable archive of every standards investigation since 2010 with outcome tags (cleared, suspended, resigned)
  • Side-by-side donor-network comparison between parties to spot repeat givers across factions
Why now

The Farage donation and standards inquiries, plus ongoing stories about Reform and Jenrick donations, show public appetite for political-finance stories; voters have no single tool to follow the underlying paperwork.

Signals · overall 5/10
Demand
5/10

Multiple existing trackers (Milton Project covers all 653 MPs and 196 funders; MPFolio, MPData, TheyWorkForYou interests tab, Tortoise Westminster Accounts) confirm a real audience, but interest is news-cycle driven around scandals like Farage/Reform donations rather than steady demand.The Milton ProjectMPFolio — Search MPs' Declared Interests | UK Register Tracker

Whitespace
2/10

Market is already crowded: Milton Project (free, non-profit, full register), MPFolio (fortnightly change history), MPData (per-party breakdowns), TheyWorkForYou (interests tab on every MP page), plus Tortoise/Sky News Westminster Accounts backed by major newsrooms — a new entrant must clearly out-explain all of these.MPs Donations and Support for MP Activities - Register of Members' Financial InterestsThe Westminster Accounts - TortoiseTheyWorkForYou - Registers of Interest

Monetization
2/10

All major incumbents (Milton Project, MPFolio, MPData, Westminster Accounts) are free; Milton explicitly states 'No ads. No paywalls' and runs on Ko-fi donations, and UK political newsletters (BBC, Politics.co.uk) are also free, so willingness to pay for a plain-English wrapper is very weak.The Milton ProjectSubscribe to Politics@Lunch - Politics.co.ukSky News and Tortoise create data project mapping the funding of British politics

Longevity
7/10

Political-finance scandals recur in every UK election cycle, giving the tool long-term relevance

Feasibility
7/10

Data is openly accessible via the UK Parliament Members API (Milton Project already syncs directly to it) and AI summarisation in plain English is straightforward; the build is technically easy but differentiation against existing incumbents is the real challenge.The Milton Project

liz truss · 200+ searches · GBGoogle Trends · 2026-07-20 (4d ago)