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Google Trends
6/10

MarketLens

A research dashboard that aggregates Kalshi, Polymarket, and other prediction-market prices so sports bettors, political analysts, and journalists see consensus probabilities, sudden shifts, and historical accuracy in one place.

Target user

sports bettors, prediction-market traders, and financial/political journalists who need cross-market context

Features
  • Cross-platform probability aggregator that converts prices into implied odds on one screen with consensus confidence
  • Movement alerts when any contract shifts >5% in an hour, with the news catalyst attached
  • Historical accuracy tracking per category (sports, politics, economics) showing which market type beats its own baseline
  • Exportable charts and embeddable widgets designed for journalism use, with attribution back to source markets
Why now

Kalshi's World Cup referral-code surge shows prediction markets are crossing into mainstream sports attention; users still have to manually cross-check Polymarket and Kalshi, and no analytics-first tool has emerged to serve the research side of the audience.

Signals · overall 6/10
Demand
8/10

Kalshi trading volume surged 1,100% YoY and combined Kalshi/Polymarket volume hit $458B in 2025, signaling explosive mainstream demand for prediction-market data.Kalshi and Polymarket account for 97.5% of the prediction market share in 2025Prediction markets explode in 2025: Inside the Kalshi-Polymarket duopoly

Whitespace
3/10

At least five direct competitors already aggregate Kalshi + Polymarket (Kalopoly, PolySharks, OutcomeEdge, PolymarketAnalytics, lineups.com tools directory) and PredictionData.io sells unified API access — the niche is crowded, not whitespace.Kalopoly - Polymarket & Kalshi AnalyticsPolymarket vs Kalshi - Compare Prediction Markets & PricesPrediction Market Analytics for Polymarket & Kalshi

Monetization
5/10

Sports betting odds APIs clearly monetize (track360, sportsapis, PredictionData.io all paid), but the existing Polymarket/Kalshi aggregator dashboards (Kalopoly, PolySharks, OutcomeEdge, PolymarketAnalytics) appear free, suggesting weak willingness-to-pay in the analytics dashboard layer specifically.PredictionData.io - Sports Betting & Prediction Market APISports Odds API Directory 2026: Compare 15+ Odds APIsBest Prediction Market Tools For Polymarket, Kalshi, & More

Longevity
7/10

Prediction markets are maturing into a regulated asset class with institutional interest and incumbents (DraftKings, Crypto.com, Gemini) entering — analytics tooling demand should track the asset class over years.Prediction markets explode in 2025: Inside the Kalshi-Polymarket duopoly

Feasibility
7/10

Both Kalshi and Polymarket expose public market data, sports-odds API vendors already package cross-book data, and the dashboard layer is well-trodden web-app territory — buildable in weeks, not months.PredictionData.io - Sports Betting & Prediction Market APISports Betting Data Feed & Odds API Guide 2026

kalshi · 5000+ searches · USGoogle Trends · 2026-07-04 (21d ago)