WatchTonight
A single evening sports-streaming dashboard for US fans that shows which MLB/NBA/NFL games are live, which streamer has each one, and lets you deep-link with one tap.
Cord-cutting US sports fans tired of bouncing between Apple TV, Peacock, ESPN+, Prime and regional networks
- Tonight's slate sorted by sport with a clear 'free / cable / $X subscription' tag on each game
- Team-by-team subscription calculator: shows the cheapest combo of streaming services covering every team game
- Push alerts 30 min before your team's game starts with deep link to the right app
- Live score, line-score and condensed-game recaps even if you don't have the subscription
The Friday Astros-Rays Apple TV exclusive and MLB's first 15-game 'Star-Spangled Sunday' on NBC/Peacock prove fans now juggle 4+ subscriptions for one team's full season.
AP/NORC poll and TiVo Q4 2024 report both confirm sports fans are juggling 4+ subs and frustrated; Forbes (Sept 2025) calls out the need for a unified bundle.Many sports fans are unhappy with how much it costs to watch their games, an AP-NORC poll finds ↗Sports Fans Are Frustrated About Fragmentation, TiVo Report Shows ↗As Fragmentation Continues, Need For Sports Streaming Bundle Grows - Forbes ↗
Apple TV's built-in Sports tab already does most of this for free inside Apple's ecosystem, and whereisthegame.com serves as an affiliate-driven web guide; no dominant standalone consumer app yet, but the moat is thin.Best Streaming Services for Sports (2026 Comparison) | Where is the Game ↗FruitDeepLinks — Universal Sports Aggregator for Channels DVR ↗
User willingness to pay for a lookup tool is unproven; viable model is thin affiliate commissions per signup, but conversion economics for sports-streaming affiliates are modest.Best Streaming Services for Sports (2026 Comparison) | Where is the Game ↗Sports fans use multiple subscriptions to watch games: poll | AP News ↗
Leagues (MLB Apple TV Friday, NBC/Peacock Sunday) are structurally locked into more exclusivity deals, so fragmentation is getting worse, not better — tailwind for years.As Fragmentation Continues, Need For Sports Streaming Bundle Grows - Forbes ↗
EPG/broadcast schedule data is publicly available and scrapable (FruitDeepLinks already proved the deeplink plumbing); main cost is ongoing maintenance of carrier mappings and regional blackouts.