Hearth
A home search app that scores master-planned communities on design quality, public realm, walkability, and sustainability, so buyers who care about how a place is built can find places worth living in.
Design-conscious home buyers and renters searching for well-built neighborhoods in major metros
- Master-planned community map with design-quality scoring derived from published plans and awards
- 'Why this place' briefs explaining each community's signature design moves in plain language
- New-listing alerts restricted to communities with high design scores
- Side-by-side comparison tool weighing design quality vs price vs commute
News of headline projects like Ookwemin Minising stirs interest in design-led neighborhoods, but Zillow, Redfin, and Realtor.com have no language for design quality - only beds, baths, and square footage.
Walkability and sustainability are increasingly cited as buyer priorities in 2025, and master-planned community content has steady interest, but no direct search volume exists yet for a 'design quality' MPC rating app — demand is adjacent rather than demonstrated.Why Walkability Scores Are Shaping Real Estate Decisions in 2025 ↗The Future of Master-Planned Communities in a Shifting Builder-Developer Landscape ↗
Zillow and Redfin only embed Walk Score per listing; Walk Score's own site is the closest incumbent, but none combine design quality, public realm, walkability, and sustainability scoring for master-planned communities specifically.How Walk Score Works - Redfin ↗How Walkability Index works ↗
Established real-estate monetization paths exist (lead-gen to agents, referral fees, premium subscriptions, ads), and Walk Score has already commercialized a walkability product — proven willingness to pay in this category.How Top Real Estate Apps Like Zillow and Realtor.com Make Money ↗Homes.com vs Zillow vs Realtor.com vs Redfin (2025): Leads, Costs & ROI ↗
Master-planned community development and sustainability/walkability preferences are structural long-term trends in housing, but real-estate tech has seen major shakeouts (e.g., Zillow Offers), tempering the score slightly.How to Deliver an Exceptional Master Planned Community ↗Why Walkability Scores Are Shaping Real Estate Decisions in 2025 ↗
Walkability data is licensable and sustainability/public-realm datasets (EPA Walkability Index, municipal GIS) exist, but 'design quality' is subjective and would require expensive expert curation per community.How walkable is your neighborhood? - Walkability Index ↗Monetization Models for Real Estate Apps ↗