FriendlyFinder
A discovery hub for English lower-league pre-season friendlies, small-screen broadcasts, and away-day travel tips, so you don't miss your club's warm-up matches.
Supporters of English Football League clubs below the Premier League who want to follow pre-season friendlies and academy streaming
- Aggregated schedule of pre-season friendlies with confirmed broadcast links (club iPlayer, YouTube, local radio)
- Push notifications the moment your club announces a Match Pass or YouTube stream
- Venue travel guide for away friendlies (parking, food, family-friendly pubs)
- Squad and lineup news pulled from beat reporters before kick-off
Clubs like Norwich are charging £5 per pre-season Match Pass and fans of multiple lower-league clubs face subscription fatigue just to watch meaningless friendlies that nonetheless define squad form
Real but niche: Norwich charges ~£5 for a Canaries TV pre-season match pass, Newcastle sells £4.99 individual / £24.99 package passes, iFollow charges £10/match — confirming paying demand; however the cited 500+ searches on Google Trends is modest and friendlies are short-season (July–Aug) for non-PL clubs.Canaries TV Streaming Passes & Subscriptions | Norwich City ↗NUFC Blog — £24.99 packages with six games on offer to stream ↗
Existing aggregators cover the space partially: wheresthematch.com lists pre-season TV fixtures, footballwebpages.co.uk covers non-league friendlies, and globalgameguide.com publishes full pre-season schedules — but none is a dedicated lower-league discovery hub bundling fixtures + streaming links + away-day travel.Live 2026/27 Pre-Season Friendlies on TV - UK schedules ↗Non-League Friendlies | Football Web Pages ↗The Football Finder ↗
Hard to monetize a discovery layer directly: fans already pay £5–£10/match and £140 season passes to clubs/Sky/iFollow, and Guardian/AP-NORC report subscription fatigue (~60% cost rise since 2020); a finder likely earns only thin affiliate/ads revenue rather than subscriptions.Football on TV: fans 'paying almost 60% more to watch all big games than in 2020' ↗How much does an iFollow subscription cost? ↗
Recurring annual need (every summer) for an engaged, sticky fan base, but pre-season window is short (~4–6 weeks) and competitive intensity is low; long-term value depends on extending into academy streams and in-season lower-league coverage, which is a harder content moat.
Technically straightforward to build (scraping ~72 EFL club sites + Wikipedia/footballwebpages for fixtures + affiliate links for travel), but ongoing maintenance across 72+ clubs' constantly changing schedules is a real ops cost; no obvious hard technical barrier.