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Google Trends
7/10

Roys Watch (and Every Local Race)

A Wisconsin-specific candidate tracker that follows every gubernatorial, state senate, and mayoral race with weekly updates on endorsements, fundraising, and letters-to-the-editor support.

Target user

Wisconsin voters, journalists, and political organizers following state and local races

Features
  • Race dashboard showing candidate count, fundraising totals, and endorsement lists
  • Letters-to-the-editor tracker aggregating support and criticism per candidate by city
  • Endorsement timeline showing who backed whom and when
  • Voter registration and absentee ballot deadline reminders by county
Why now

Appleton's letter to the editor endorsing Kelda Roys is part of a wave of local endorsements that Wisconsin voters are actively searching for in the run-up to the August primary.

Signals · overall 7/10
Demand
6/10

Search interest plus active letters section shows sustained local political engagement

Whitespace
8/10

No single Wisconsin-focused race tracker exists; most state apps are national

Monetization
4/10

Free with optional donation model and small premium for journalists

Longevity
7/10

Election cycles are reliable; the same tool can serve future cycles

Feasibility
8/10

Public filings plus news scraping is straightforward

appleton wi · 1000+ searches · USGoogle Trends · 2026-07-27 (today)