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Google Trends
5/10

StormPrep Companion

A hyperlocal storm companion that tells you exactly what to do in the next hour: prep steps for your address, road closures nearby, power-outage ETA from your utility, and your flood risk today.

Target user

Homeowners in storm-prone regions like the Miami Valley, Tornado Alley and hurricane coasts

Features
  • Address-specific flood, wind and tornado risk with hour-by-hour forecast
  • Power-outage prediction and restoration ETA pulled from local utility data
  • Pre-storm checklist that ticks off as you complete each item (jugs, meds, pets)
  • Family group alerts so everyone knows when to shelter or evacuate
Why now

Severe weather is intensifying and 5000+ residents actively searched for Miami Valley storm impact overnight, showing acute real-time demand that existing weather apps poorly serve

Signals · overall 5/10
Demand
6/10

Confirmed real acute demand: Hurricane Helene left 55,000+ Miami Valley households without power and tens of thousands searched during events, but it's episodic/event-driven rather than sustained app usage.Miami Valley still dark: Over 55,000 households without power after stormMajor storms batter the Miami Valley: A look back at 2024

Whitespace
3/10

Highly crowded: NOAA Weather Alerts (free, official), AccuWeather, The Weather Channel, Storm Radar, Weather Underground, WeatherBug, MyRadar, Disaster Alert and Life360 all already deliver hyperlocal alerts and prep features.Top 10 Apps for Real-Time Weather Alerts and Preparedness10 Apps to Help You Prepare for Hurricane Season and Other Big Storms

Monetization
5/10

WTP is proven (Weather Channel Premium at $29.99/yr or $4.99/mo), but storm prep is seasonal/episodic — users churn between events, limiting LTV vs. daily weather apps.What's included in the Premium Subscription? - The Weather ChannelStorm Radar: Weather Tracker Pricing & IAP Items

Longevity
8/10

Severe weather is intensifying due to climate change, with 2024 showing repeated major storms in the Miami Valley and record hurricane seasons — durable secular tailwind.Major storms batter the Miami Valley: A look back at 2024

Feasibility
5/10

Aggregating outage ETA requires partnerships with hundreds of municipal utilities (each owns its data and has its own app), plus state DOT road-closure feeds and FEMA flood maps; outage ETAs are notoriously hard to predict reliably.Hydro One Storm Centre (outage map example)Hundreds without power in the Miami Valley following storms

miami valley storm outage · 5000+ searches · USGoogle Trends · 2026-08-02 (today)