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Google Trends
6/10

Hardwood Hardware

An NBA awards-race companion that lets fans track the DPOY, MVP, ROY, and other trophies with the depth of an awards voter and the speed of a Boxscore notification.

Target user

NBA fans who follow end-of-season awards races and love arguing defensive impact

Features
  • Live race dashboards with candidate stat packs, narrative bullets, and movement of betting odds from major sportsbooks
  • Make-the-case builder that lets fans stack defensive metrics, video clips, and quotes into a shareable DPOY argument
  • Watch alerts when a candidate's odds shift by a meaningful threshold or a key on/off-court stat swings
  • Side-by-side candidate comparison with defensive-impact metrics like DBPM, defensive win shares, and rim-protection splits
Why now

Defensive award races are generating real engagement (Jaren Jackson Jr. cracking the top-10 in DPOY odds in early 2026) and mainstream NBA apps still treat defense as a footnote; fans are hungry for a dedicated home for the silverware conversation.

Signals · overall 6/10
Demand
6/10

Source article shows active fan interest in DPOY odds and defensive-metric storylines, with sportsbooks already publishing live markets.2026 NBA Awards Tracker — Live MVP, DPOY, ROY Vote Tallies & Win ...

Whitespace
5/10

Mainstream NBA apps prioritize scoring and fantasy stat lines; a polished awards-only product is uncommon.2026 NBA Awards Tracker — Live MVP, DPOY, ROY Vote Tallies & Win ...

Monetization
5/10

NBA fans pay for stat subscriptions and betting picks, but a niche awards tracker caps at a modest subscriber base.2026 NBA Awards Tracker — Live MVP, DPOY, ROY Vote Tallies & Win ...

Longevity
8/10

Awards races recur every season with new candidates, so the product compounds content year over year.

Feasibility
7/10

Public NBA stats, sportsbook odds APIs, and video APIs are available, making a focused UI straightforward for a small team.

utah jazz · 500+ searches · USGoogle Trends · 2026-07-31 (today)
Hardwood Hardware — TrendWatcher