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6/10

WildWatch UK

A real-time wildfire, smoke, and heat-hazard companion for UK outdoor enthusiasts — alerts you when a planned route lies inside an active fire perimeter and suggests safer alternatives.

Target user

Hillwalkers, campers, wild-swimmers, and mountain-bikers active in the Cairngorms, Lake District, Snowdonia, and Peak District

Features
  • Live wildfire-perimeter map combining NASA FIRMS satellite hotspots with Scottish Fire & Rescue Service and Mountain Rescue incident reports
  • 'Route check' that returns an instant smoke and air-quality risk score when you paste a planned Munros walk or campsite
  • Push notifications when a new hotspot ignites within 25km of any saved location or planned trip
  • Dry-spell and Forestry England/Scotland fire-danger-day index for woodland sites and rally stages
Why now

The Cairngorms fire forced Glenmore campsite evacuations and 27-day dry spells across SE England have made UK wildfire exposure a real — not theoretical — risk for hillwalkers, and US tools like Watch Duty barely cover British FIRMS data or Forestry Land Scotland closures.

Signals · overall 6/10
Demand
6/10

Cairngorms wildfire near Ryvoan Bothy forced evacuations in 2026 with hillwalkers explicitly urged to avoid the area; multiple major UK fire incidents covered by BBC, Press & Journal, SFRS — real affected user base exists.Wildfire at Cairngorms National Park burning for more than 24 hours - BBCEvacuations as wildfire takes hold in Cairngorms - PressReader

Whitespace
7/10

Watch Duty (1M+ downloads) is US-focused nonprofit with limited UK FIRMS integration; HeatMark and FireMap exist globally but no UK-native route-aware competitor surfaces in search results.Watch Duty | Real-Time Disaster Intelligence You Can TrustFireMap: Track Wildfires in Real-Time with NASA & Local Data

Monetization
5/10

OS Maps proves UK hillwalkers pay £35.99/yr for mapping subscriptions, but Watch Duty's free nonprofit model and episodic nature of wildfire season set a low willingness-to-pay ceiling for pure hazard apps.OS Maps app | Digital map app - Ordnance SurveyWatch Duty: Wildfire & Floods - Apps on Google Play

Longevity
7/10

UK wildfires increasingly common (2026 Cairngorms 2km blaze, evacuations, multi-day dry spells) and SE England 27-day dry spells signal a structural climate trend rather than a one-off event.Firefighters tackling 2 kilometre wildfire in Cairngorms National ParkCairngorms National Park | All alerts

Feasibility
7/10

NASA FIRMS API is free and well-documented, Forestry Land Scotland/SEPA publish closures, and route-perimeter intersection is tractable with PostGIS — MVP buildable in months, not years.FireMap: Track Wildfires in Real-Time with NASA & Local Data

ryvoan bothy · 100+ searches · GBGoogle Trends · 2026-07-16 (8d ago)