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Google Trends
6/10

DividendCompass Canada

A tax-aware Canadian dividend-portfolio planner that projects after-tax monthly income, scores each holding's safety, and tells you whether to buy it in a TFSA, RRSP, or FHSA.

Target user

DIY Canadian investors building a dividend portfolio for retirement income

Features
  • After-tax monthly income projection from any watchlist
  • Payout-safety score with 10-yr dividend-cut history and FCF coverage
  • TFSA / RRSP / FHSA placement recommender based on dividend tax treatment
  • Side-by-side competitor comparison (e.g. this vs Telus vs BCE) on yield, growth, and risk
Why now

Motley Fool Canada's 'why I'd pick this over Telus or BCE' content is driving Canadian income-seekers to actively rotate out of telecom and into alternatives, but they lack a single tool that turns those opinion pieces into a tax-aware, decision-grade comparison.

Signals · overall 6/10
Demand
6/10

Crowd of Canadian-specific tools (MapleDiv, DivTracker, WealthWise, Prospyr, TraderSight, Track My Dividend) plus active Motley Fool Canada Telus/BCE comparison content validates that DIY Canadian dividend investors are actively seeking tools; 'dividend yield' Google Trends confirms baseline interest, but the market is mature rather than surging.Best Canadian Dividend Stocks to Buy: Enbridge, Telus, or BCE?Canadian Dividend Stocks & Portfolio Tools | MapleDiv

Whitespace
4/10

Space is crowded — MapleDiv already does 'TFSA and RRSP contributions' + 'estimate Canadian dividend tax,' WealthWise covers TFSA/RRSP/FHSA dashboards, and DivTracker/Track My Dividend handle dividend tracking + projections; no competitor I found surfaces a per-stock TFSA-vs-RRSP-vs-FHSA buy recommendation combined with a safety score, but the broader planner/tracker category is well-served.Best Free Portfolio Tracker for Canada 2026 (RRSP/TFSA)Canadian Dividend Stocks & Portfolio Tools | MapleDiv

Monetization
6/10

Proven willingness to pay in this category: DivTracker Pro $2.50/mo ($29.99/yr), Track My Dividend $4 CAD/mo, The Dividend Tracker paid tier — recurring subscription model is validated; price ceiling is modest (~$30–50/yr typical) so revenue per user is low.DivTracker - PricingPricing - Portfolio Manager - app.trackmydividend.com

Longevity
8/10

TFSA/RRSP are permanent Canadian frameworks and FHSA (2023) adds a decades-long retirement-savings vehicle; dividend-income investing for retirement is a multi-decade behavior in Canada and the Motley Fool Telus/BCE rotation is just the latest trigger — demand drivers are structural, not hype-driven.Best Canadian Dividend Stocks to Buy: Enbridge, Telus, or BCE?

Feasibility
6/10

Buildable as a calculator-first MVP without broker integration; dividend data is available via free/cheap APIs, but the per-stock TFSA/RRSP/FHSA recommendation requires non-trivial Canadian tax math (eligible vs ineligible dividends, gross-up + DTC, provincial rate variation, foreign withholding on US ADRs, FHSA contribution room logic) which raises complexity above a weekend project.Canadian Dividend Calculators | Prospyr

dividend yield · 200+ searches · CAGoogle Trends · 2026-07-23 (1d ago)