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Google Trends
5/10

Westminster Wallet

An investigative dashboard that aggregates every declared donation, gift, benefit-in-kind, and overseas trip received by UK MPs and peers — flagging undeclared sums, routing anomalies, and connections between donors and political actions.

Target user

UK political journalists, transparency researchers, and engaged citizens

Features
  • Unified feed of all register of interests filings, sortable by MP, donor, amount, and date
  • Routing visualization showing money paths between donor entities (e.g. mother → Oneify → Britain Means Business → party)
  • Alert system when new filings match watchlist donors or exceed threshold amounts
  • Exportable evidence packs with source documents for journalism investigations
Why now

The Farage/Cottrell/Harborne scandal centers on a £5m gift, a £500k routed donation via Oneify, and benefit-in-kind use of a London home — exactly the gaps a purpose-built tracker would surface.

Signals · overall 5/10
Demand
7/10

Farage/Harborne/Cottrell scandal drove sustained coverage (Wikipedia entry, Guardian/Yahoo/London Economic reporting) plus 1000+ Google searches for 'george cottrell' in GB — real audience interest in following donation routing.Reform UK financial allegations - WikipediaNigel Farage's £5m gift reported to National Crime Agency after bank raised money laundering concerns

Whitespace
3/10

Market is already crowded: The Milton Project (themiltonproject.org), MPFolio (mpfolio.co.uk) and MPData.uk all aggregate the same Register of Members' Financial Interests with donor-graph and fortnightly change features — direct near-clones already live.The Milton ProjectMPFolio — Search MPs' Declared Interests | UK Register Tracker

Monetization
3/10

Milton Project is explicitly free, non-profit, Ko-fi-funded with 'no ads, no paywalls, no trackers' — sets a price floor at zero; MPData and MPFolio also free, so willingness-to-pay for a near-identical tool is weak.The Milton ProjectUK Parliament Transparency Data | MPData

Longevity
7/10

Register of Members' Financial Interests is a permanent, continuously-updated public dataset (Milton Project shows it refreshed 19 Jul 2026) and donation scandals recur election-cycle after cycle.The Milton Project

Feasibility
6/10

UK Parliament Members API is public and well-documented; Milton Project demonstrates a polished site can be built and kept in sync — MVP is tractable, but the differentiated 'routing anomaly / connection' investigative layer requires substantial data-journalism work.The Milton Project

george cottrell · 1000+ searches · GBGoogle Trends · 2026-07-19 (5d ago)