Campside
An MMA fight-week companion that decodes each fighter's camp - coaches, training partners, recent stylistic shifts - and tells casual fans what to actually watch on Saturday.
Casual MMA fans who watch every card but can't tell why a coaching change matters
- Coach-tree visualization tracing lineages like Gaethje-to-Khabib corner moves
- Stylistic breakdown of each fighter's last five bouts with notes on what's new
- Personalized 'what I'd watch' digest pushed 24 hours before each card
- Watch-along mode with friends and shared round-by-round scorecards
Card storylines increasingly hinge on coaching shuffles (Gaethje now coaching Khabib-style camps), but mainstream coverage assumes fans already know the context
100+ Canada searches on Gaethje-as-Khabib-coach news shows fans dig into camp details
ESPN MMA app is news-first; no service maps coaching lineage or camp style shifts
UFC Fight Pass and DraftKings prove MMA fans pay for premium fight content
Weekly cards mean recurring engagement every weekend
Public fight data, training footage, and coach bios are scrapable