Squad Sheet
A weekly women's-cricket newsletter and briefing app that curates fixtures, form guides, and under-the-radar player stories from every ICC Women's Championship series into a five-minute Friday read.
casual cricket fans and women's-sports supporters who want to keep up with the women's game without opening five apps
- Friday briefing covering every active women's bilateral and ICC event with a '5 things to watch' format
- Form tracker that flags players on hot streaks or returning from injury so casual fans know who to watch
- One-tap calendar sync that drops every women's fixture the user cares about into Google or Apple Calendar
- Archive of past briefings so new subscribers can catch up on the series they missed
With the Pakistan-Sri Lanka ODI series kicking off and the ICC Women's Championship table heating up, there is no curated digest that turns scattered women's fixtures into a routine, easy habit for casual fans.
Women's cricket viewership/attendance surging (87% rise in Women's Ashes audience, 30% T20 WC attendance growth, 38% YoY WBBL), confirming a real and growing casual fan base, though still a niche slice of overall cricket interest.Women's Cricket Viewership Soars: 87% Rise from 2021-22 Ashes, 38% YoY Growth in 2024 WBBL ↗Impressive turnout makes Women's T20 World Cup 2024 a landmark event ↗
Wisden already runs dedicated women's-cricket journalist newsletters and the Wisden Women’s Cricket Weekly podcast, and The Cricketer is launching its own women's newsletter in 2025, so the dedicated-women's-cricket-digest space is being filled by established cricket media brands rather than wide-open.Newsletters - Wisden ↗Subscribe to The Cricketer newsletters ↗
Cricket newsletters (Wisden, The Cricketer) are free and ad-supported; casual cricket fans have low willingness to pay for niche women's-cricket digests and dedicated platforms like Female Cricket rely on ads/sponsorship rather than subscriptions.Newsletters - Wisden ↗Female Cricket - Women's Cricket Live Scores, Match updates, Women's ↗
Strong structural tailwinds: ICC Women's Championship ongoing, WPL expanding, ICC CEO citing 'new heights' for women's cricket, and tournaments moving to every two years — sustaining multi-year content demand.Women's cricket breaks new ground with impressive turnout in UAE for the ICC Women's T20 World Cup ↗Home | ICC Women's Championship | ICC ↗
A weekly email digest is trivial to build (Substack/Beehiiv), and curating fixtures + form across ICC series is automatable; an app adds modest complexity but remains well within solo-founder scope.Newsletters - Wisden ↗