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Google Trends
5/10

Edmonton Walk Home Safety Maps

A neighborhood-level map of Edmonton (and other Canadian cities) showing pedestrian-crash hotspots, lighting gaps, and oil-and-ice sidewalk hazards with safe walking routes home from Rogers Place.

Target user

Edmonton residents, Oilers game-goers, and Rogers Place visitors walking to transit or parked cars at night

Features
  • Crash + lighting + sidewalk-condition overlay map with a 'walk home from the game' toggle
  • Time-of-day risk scoring that highlights winter ice zones
  • Community-reported hazard pins synced to the city 311 system
  • Shareable safe-route links texted to friends after games
Why now

The Edmonton Journal piece on the Oilers' aging roster is the local trending hook, but the same news environment is fueling city-level conversations about pedestrian safety in Edmonton.

Signals · overall 5/10
Demand
4/10

Trending Edmonton coverage plus active local pedestrian-safety advocacyVision Zero: Traffic Safety - City of Edmonton

Whitespace
7/10

Few consumer apps focus on Edmonton-specific walkability dataVision Zero: Traffic Safety - City of Edmonton

Monetization
3/10

Consumer walkability apps monetize thinly; B2B2C via city partnerships is more viableVision Zero: Traffic Safety - City of Edmonton

Longevity
5/10

Urban walkability is a long-term civic priority

Feasibility
6/10

Open municipal crash data plus mapping APIs make a v1 feasible

edmonton journal · 100+ searches · CAGoogle Trends · 2026-07-27 (today)